1、February 20232023 Global Automotive Consumer StudyKey Findings:CHINA22023 Global Automotive Consumer Study 2023.For information,contact Deloitte China.1.Vehicle electrification042.Future vehicle intentions163.Vehicle brand and service experience234.Connectivity295.About the study34Contents32023 Glob

2、al Automotive Consumer Study 2023.For information,contact Deloitte China.CHINADealers engender significant trust among consumersWhen asked who they trust most,surveyed consumers equally point to the brand and their servicing dealer,signaling the important role each stakeholder has in coming together

3、 to put the customer first and build relationships on a solid foundation of transparency and empowerment.3An unintended benefit of the vehicle inventory crisisProduct quality,brand familiarity and image top the list of factors driving consumer decisions when it comes to which vehicle brand to buy,wh

4、ile expectations regarding the acceptable length of time to wait for delivery may be opening the door to a“build-to-order”paradigm.2Subscriptions to connected vehicle services could be a challengeConsumer interest in connected vehicle features that provide updates regarding road safety,and vehicle m

5、aintenance costs arerelatively high,but respondents would much rather pay for connected technologies as part of the upfront cost of the vehicle or on a per use basis compared to a monthly subscription.4The shift to EVs is happening,but is it moving fast enough?Consumer interest in EVs is growing as

6、consumers look for a better driving experience.However,there are a variety of challenges standing in the way,including concerns over the safety of battery technology,the time it takes to charge an EV,and a lack of available of charging infrastructure.1Note:Sum of the values for a few questions in th