1、The Online Selling Handbook|1The Online Selling Hand-bookEverything You Need to Start a Successful E-commerce BusinessThe Online Selling Handbook|2Table of ContentsIntroduction04Chapter 2:How to Find Online Business Ideas and Source Products to Sell09Chapter 3:The Paperwork:How to Make a Business Pl

2、an and Register as an E-commerce Company40Chapter 4:How to Set Up a Website for E-commerce 86Chapter 5:How to Set Up Online Payment Methods to Accept That First Purchase145Chapter 6:Pick Packaging That Saves You Money184The Online Selling Handbook|3TABLE OF CONTENTSChapter 7:How to Ship Products for

3、 an Online Business223Chapter 8:Successful Marketing Strategies for Small Businesses 251Chapter 9:Small Business Customer Service Strategies Explained290Chapter 10:How to Handle Customer Returns320Chapter 11:Fulfilling Orders at Scale with a 3PL or Management Software353The Online Selling Handbook|4

4、IntroductionIf youre currently wondering how to start an online business,youre not alone.These unprecedented times have spurred many aspiring entrepreneurs to action.Curiously,this isnt the first time that economic and political uncertainty have inspired professional change.In fact,more than half of

5、 the companies on the 2009 Fortune 500 list were launched during a recession or bear market.While we cant predict what the future will bring,we do know that e-commerce is growing rapidlydriven largely by cultural shifts related to shelter-in-place policies around the world.For some consumers,their r

6、ecent increase in online purchases is here to stay,for example:14 percent of consumers have shopped a new website for basic items,with 50 percent intending to continue after COVID-19.14 percent of consumers have shopped a new website for non-basic items,with 56 percent intending to continue after CO