1、2023SOCIALTRENDSPRESENTED BY PLANOLY Attention all social media managers,business owners,and creators!Weve identified 5 new trends to lookout for in our 2023 Social Media Trend Report.Discover how you can create the most relevant content with the help of these social media marketing trends.Your cont

2、ent strategy will thank you!PLANOLYPSTRATEGIC CROSS-POSTINGSTRICT SOCIAL STANDARDS SMALL BUSINESS INFLUENCER MARKETINGCULTURALLY-CONSCIOUS MARKETINGTIKTOK IS HERE TO STAY WhatsTrending?PLANOLY12345PLANOLYStrategic Cross-Posting84%OF THE US POPULATION USE AT LEAST ONE SOCIAL MEDIA NETWORK.1In 2022,we

3、 saw many popular social media networks create copycat features to compete with both established and new emerging social platforms.Some of these features include,Reels,TikTok Now,and Twitters Fleets.Gizmodo calls this the TikTokification of Facebook.However,what these social media platforms fail to

4、realize is that even though these users overlap on several of these platforms,they go to different platforms for different experiences.For example,the millennial user might get on Instagram to keep up with their favorite lifestyle influencers and then use TikTok to learn more about DIY home tips whi

5、le simultaneously using Twitter to get their news.The race to add competitor capabilities isnt positive,but rather#1 STRATEGIC CROSS-POSTING|2023 SOCIAL TRENDSfrustrating for users and marketers who are trying to grow their brands and create unique experiences for their users.Not only do they have t

6、o adopt these new features,but if they dont then it can negatively affect their performance on each platform.This is why we are going to start seeing these platforms take a step back and listen to their users wants and needs.Instead of recycling the same TikTok video for Instagram Reels and YouTube