1、The agency pricing&packaging reportTable of contents02|Introduction03|State of agencies05|The elevation of social media06|The evolution of agency service oferings08|Package structure and contracts10|Pricing13|Agency challenges 15|Where to focus during times of economic uncertainty18|Building agency

2、resilience is a must in 202319|About this data+About Sprout | | Introduction Circumstances over the last few years accelerated the long-promised digital transformation,creating great challenges and opportunities for both brands and agencies using digital marketing.No digital outlet captures this swi

3、ft shift from“nice to have”to“essential”better than social media.Over the past two years,social media strategy,goals and tactics have evolved and become more sophisticated.Brands increasingly understand the impact social media can have on business outcomes and have fully incorporated social media in

4、to their marketing functions.And as more brands understand the power of social media,agencies need to reevaluate how they work with clients.Agencies need to shift their goals and the services they provide to contribute to their clients bottom line.To understand how agencies are adapting to the chang

5、ing digital landscape,we surveyed 228 agencies about their service oferings,client pricing and packaging and how theyre planning to build agency resilience in 2023 and beyond.We hope you enjoy,Sydney NielsenManager,Customer Marketing02State of agenciesThe only guarantee in#AgencyLife is change.Today

6、,a major challenge agencies grapple with is more brands moving marketing functions in-house.Yet many agencies are finding success,and profit,transitioning away from traditional executional work and moving toward a role more akin to strategic advisor.In 2021,US agencies experienced the fastest growth