1、Convivas State of Streaming Q2 2022|Copyright 2022 Conviva.All rights reserved.1 2022Q2Convivas State of StreamingConvivas State of Streaming Q2 2022|Copyright 2022 Conviva.All rights reserved.2 The State of Streaming:As the Market Matures,Complexities Arise The maturation of the streaming market is

2、 making successand how we measure itmuch more complex.This means the streaming market requires a thoughtful approach to delivering a great experience to every user regardless of the device they are viewing.Consumers now expect nothing less than a high resolution and smooth playback experience at all

3、 times.Detection and root-cause identification of any barriers to an excellent experience is more challenging than ever due to the complexity of todays streaming technology ecosystem.Diverse mobile-connected TV devices and associated video/app tech stacks,sophisticated cloud-based media preparation,

4、content distribution,and advertising tech stacks all can contribute to more microscopic and subtle failure modes.Additionally,experience goes beyond just the quality of the stream.Its also the ads that are served and the content published on social media.A strategic streaming TV publisher needs to c

5、onsider every consumer touchpoint to content.Without a solution that allows them to measure and act upon problems occurring in real time,its hard to execute a thoughtful strategy.This report analyzes the state of streaming in the second quarter of 2022,including a closer look at whats happening in s

6、treaming viewership,device segments,ads and more.Its based on data primarily collected using Convivas proprietary sensor technology,which covers a global footprint of more than 500 million unique viewers watching 200 billion streams per year across nearly four billion device applications.Embedded di