1、2022?MOT?2022?MOT?1.?2.?MOT?2.1?2.2?功?MOT?2.3?3.?Part.1新能源汽服务 趋势?可?2022?MOT?2030?2022?9?30%?31.8%?10?71.4?2030?装?40%2022?MOT?29.7%?2021?118.5%?2021?361.4?122.3%15.2?2021?77.5%?2021?209.9?259.1%36.78?43.6%?27.57?32.7%?2021?9?对?可?2022?MOT?Product?ServicebeforeNOW?Product?Service?PSS?Part.22.1?2.2?功?MO

2、T?2.3?新能源汽服务 关键体验MOT洞察2022?MOT?寻?咨?11?0302040105?0807091106102022?MOT?地区占华东23.4%中部14.8%南17.5%华南19.3%华北7.8%性别占男性72%性28%?2022?7?对?N=600年龄占18-2520.4%25-3027.4%30-3526.7%35-4025.2%样本表述的家庭年收占10万3.6%10-15万21.6%15-20万31.0%20-30万27.8%30万以上16.1%Part.2.12.1?2022?MOT?咨?&?/?/?/?&属?&属?咨?&属?功?2022?MOT?属?属?-?维?-?咨

3、?-?咨?-?-?-?-?-?-?-?22.753.54.255?咨?TOP10?2022?MOT?维?22.753.54.255?咨?TOP10?-?维?-?咨?-?咨?-?-?-?-?-?-?-?Part.2.22.2?功?MOT?People?often?remember?an?experience?by?the?way?they?felt?at?the?highs,?lows,?intense?and?extremely?memorable?times?as?well?as?the?lasting?feeling,?in?other?words,?the?peak?times?and?

4、the?end.?2002?“2022?MOT?可?属?&属?5%14%16%34%43%56%34%26%31%23%?MOT?1.?2022?MOT?2.?属?&属?5%14%16%34%43%56%34%26%31%23%?MOT?可?2022?MOT?我需要在轻松的氛围看我需要明确了解产品与需求的契合度我需要尽快地充分了解辆我需要进店后压的接待要有帮我分析我的需求希望看流程能够个性化进店后要有上接待我看的过程要有吃有喝2.993.703.883.984.034.194.204.30?属?13%18%22%56%51%42%44%37%?02?01?03?(MOT)?MOT?完?功?20

5、22?MOT?我需要在轻松的氛围看我需要明确了解产品与需求的契合度我需要尽快地充分了解辆我需要进店后压的接待要有帮我分析我的需求希望看流程能够个性化进店后要有上接待我看的过程要有吃有喝2.993.703.883.984.034.194.204.30?属?13%18%22%56%51%42%44%37%?02?01?03?(MOT)?功?功?MOT?2?功?及?完?可?2022?MOT?有趣的试驾报告我想在试驾过程中了解更多常情况希望能根据我的习惯定制试驾有仪式感的试驾邀请函上试驾是我更想要的各品牌提供差异化的试驾服务接待员和试驾员为同简单的试驾前续帮助我在试驾后更好作出决策3.453.513.

6、533.533.773.833.994.104.14?属?&属?5%14%16%34%43%56%34%26%31%23%?(MOT)?02?03?04?MOT?功?功?2022?MOT?有趣的试驾报告我想在试驾过程中了解更多常情况希望能根据我的习惯定制试驾有仪式感的试驾邀请函上试驾是我更想要的各品牌提供差异化的试驾服务接待员和试驾员为同简单的试驾前续帮助我在试驾后更好作出决策3.453.513.533.533.773.833.994.104.14?属?&属?5%14%16%34%43%56%34%26%31%23%?(MOT)?02?03?04?MOT?属?属?可?展?及?展?MOT?202