力克(Lectra):数据报告_英国时尚巨头如何应对通胀(2023)(英文版)(9页).pdf

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力克(Lectra):数据报告_英国时尚巨头如何应对通胀(2023)(英文版)(9页).pdf

1、THE PRICE INFLATION SURVIVAL KITHow Your Brand Can Lead the Industry ShiftThe Data Behind Your Competitors Strategies030507080406How are Prices Increasing?Where Should You Increase Prices?Your International Pricing StrategyPricing Sustainable CollectionsTailor-Made Competitive AnalysisYour Competito

2、rs MarkdownsTABLE OF CONTENTSYour brand can easily access competitors data and staycompetitive in the fashion industry shift withRetviews,Retviews,thetheautomatedautomated competitivecompetitive analysisanalysis platformplatform.Access customizable dashboardsGet a 360 view of competitors assortment,

3、discount and pricing strategiesMonitor accurate,real-time data 24/7How Are Prices Increasing?As inflation is reaching a 40-year high,UK consumers intend to cut back ondiscretionary spending,notably clothing.As a brand,knowing exactly where toposition your prices is crucial,in order to avoid compromi

4、sing on sales.This caneasily be achieved with anautomatedautomated competitivecompetitive analysisanalysis platformplatform.Retviews real-time data shows similar price hikes for Ted Baker,All Saints andReiss,whereas Paul Smiths prices have increased by a smaller 5%throughoutthe past year.Where Shoul

5、d You Increase Prices?Taking an in-depth look at premium brands prices,Retviews dataindicates that bottoms,tops and footwear are the categorieswhere prices have increased the most throughout the past year.Ted Baker showcasesthe strongest price hike in bottoms andfootwear,at 16%and 18%respectively.Re

6、iss on the other hand hasonly increased its average price for footwear by 1%.Finding the right price positioning next to your competitors willallow you to stay on top of the premium market.Optimizing Your International Pricing StrategyWhen expanding your brand on an international scale,the right pri

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