1、Todays Amazon ShopperBuyer Personas for Each Demographic2 FEEDVISORAmazon has over 300 million active customer accounts.1As a business selling on Amazon,it is crucial to understand the needs and preferences of your target audience in order to maximize sales and grow your business on the platform.Thi

2、s report will provide a deep dive into each demographic,including their average spend,shopping habits,and the products and features they are most interested in.By understanding what each group is looking for on Amazon,you can tailor your offerings,messaging,and marketing strategies to better appeal

3、to your target audience and drive engagement,retention and growth.Whether you are a brand looking to reach a new customer base or an existing seller looking to expand your reach,this buyer persona guide will provide valuable insights to help you reach your goals on Amazon.Who is Shopping on Amazon?1

4、 Amazon 2023Marissa Incitti Associate Director of Content for Feedvisor3 FEEDVISORTable of ContentsWHAT IS GENERATIONAL SEGMENTATION AND WHY IS IT IMPORTANT?GEN-Z SHOPPERSMILLENNIAL SHOPPERSGENERATION XBABY BOOMERSSILENT GENERATIONLOOKING AHEAD4 5 7 9 11 13 15All data was commissioned and analyzed b

5、y Feedvisor.It was distributed online from July 1319,2022,among a sample of 2,014 U.S.adults who have purchased a product on Amazon within the last 6 months.Results from the full survey have a margin of error of plus or minus 2.2 percentage points.All numbers have been rounded to the nearest percent

6、.Zogby Analytics conducted the survey on behalf of Feedvisor.The respondent pool encompassed all age ranges and income levels as well as Prime and non-Prime members to provide a true snapshot of what the overall market wants from retail experiences.4 FEEDVISORWhat is Generational Segmentation and Wh