1、The PetcareRetail PlaybookINDUSTRY REPORT-DECEMBER 2025Introduction Rising expectations around convenience,value,product quality,and instoreexperience are reshaping how and where Australians buy petcare products.At thesame time,the path to purchase has become increasingly fragmented.Shoppers now mov

2、e fluidly between online and offline channels,blending digitalresearch,habitual routines,and in-the-moment decisions inside the aisle.This report,created in partnership with Vypr,unpacks the evolving petcare shopperjourney across Australia.Drawing on nationally representative consumer researchand be

3、havioural insights,it reveals how pet owners navigate the category from pre-shop planning through to instore decision making.The findings highlight the motivations behind channel choice,the triggers thatprompt purchase,the role of displays and promotions,and the factors that influencestore preferenc

4、e.As petcare continues to grow as a priority household category,retail marketersmust understand how shoppers think,search,browse,and buy.This report providesthe evidence needed to optimise merchandising,refine channel strategies,andultimately shape more relevant and effective petcare shopping experi

5、ences.Australian pet owners are among the most engaged andemotionally connected consumers in the retail landscape,yet theirshopping behaviour is changing rapidly.INDUSTRY REPORT-DECEMBER 20252ExecutiveSummaryINDUSTRY REPORT-DECEMBER 2025Petcare shoppers in Australia are highly active,digitally enabl

6、ed,and motivated by a blend of practicality and emotional connection.While the category is anchored in routine,the way ownersapproach shopping is anything but static.Their behaviour reveals acomplex,omnichannel decision making process influenced byconvenience,value,trust,and on-shelf impact.Almost h