1、The“MARCO Research:Post Covid Consumer Behaviour II”survey carried out by the leading global communication agency MARCO to track consumer trends in 14 key markets.Including the main European markets(UK,Germany,France,Italy,Spain and Portugal);key markets in Africa(Morocco,South Africa,Kenia and Ivor

2、y Coast)and Latin America(Mexico,Brazil,Colombia)and the USA.The fieldwork was carried out from May to June 2022 with a total sample of 14,200 consumers using online methodology with representative permission marketing based sampling carried out by CINT.M A R C O R E S E A R C H:P O S T C O V I D C

3、O N S U M E R B E H A V I O U R IIMARCO RESEARCH:Post Covid Consumer Behaviour IIThe first study,“MARCO Research:Post Covid Consumer Behaviour”,was carried out in April and May of 2020 in six countries.This second edition includes eight more countries and broadened the scope of topics to include:The

4、 rise in the consumption of responsible brands,The consumption of mediaThe rise of the metaverseThe growth of e-commerceThe use of cryptocurrenciesThe tourism sector and the current driversM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IIMARCO RESEARCH:Post Covid Consu

5、mer Behaviour IIM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGLOBAL DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGlobal data7/Have you ever bought something based on the

6、recommendation of an influencer?Latin American and African countries are the most willing to buy products following an influencers recommendationsSpaniards and Italians are the least likely to buy a service or product based on a recommendation from an influencerBrazil and Kenya are the two countries