1、Best practices,tips,and insights on using Connected TV for B2B marketing.The B2B Guide to Performance TV.Not every ad solution is created equal when it comes to performance marketing on Connected TV.Many offer branding and awareness campaigns,but fail to deliver meaningful ways to measure the outcom

2、es that matter to a B2B brand.Were not like the rest of them.Weve helped hundreds of advertisers achieve their demand generation and direct-response performance goals on CTVwe even named our CTV ad solution Performance TV.If that doesnt tell you how serious we are about performance marketing,we dont

3、 know what will.This guide is designed to share the learnings accumulated over years of helping every sort of advertiserB2B includedgenerate strong results on Performance TV.We know what works best,and how to implement those best practices into your own strategy.And now,were going to share it with y

4、ou.Introduction.THE B2B GUIDE TO PERFORMANCE TV 3Measurement&PerformanceRetargeting Campaigns11 Take Your Message Omnichannel08 Target Valuable Audiences07 Pick Your Goal and the Optimizations Follow15 Display vs.Connected TV17 Get Aggressive With Your Creative23 Cross-Device Insight is Absolutely N

5、ecessary12 Prospecting Key Takeaways09 Make Your Creative Direct-Response 16 Target Your Audience Based on Intent18 Your Goal Will Determine How to Drive Leads25 Expand Your Reporting to Google Analytics19 Retargeting Key Takeaways26 A/B Test Your Campaigns CreativeTechnology Checklist 04Matched Aud

6、ience Campaigns20Starting Your Approach05Prospecting Campaigns061322Table Of Contents.THE B2B GUIDE TO PERFORMANCE TV 4This technology uses your campaign goal to determine the types of optimizations needed to hit your target.Performance Goal OptimizationAll campaign optimization is carried out autom