1、HOLIDAY SHOPPING 2022MIXED FEELINGS AS CONSUMERS ARE ANXIOUS BUT EAGER TO CELEBRATEA Synthesio and Ipsos.digital ReportAuthors:Allen BondeFrederique AlexandreEmma HuffAurore LegentilIn our second annual Holiday Shopping study,we widen our view to see mixed emotions when it comes to how consumers are

2、 feeling about the economy and what they hope to give and receive as gifts in different regions around the globe.Like last year,our study is powered by a Synthesio dashboard tracking English language social media mentions,along with an expanded FastFacts survey on Ipsos.digital conducted with 10,000

3、 respondents across 12 markets:Australia,Brazil,Chile,France,Germany,Italy,Romania,Spain,Singapore,Philippines,UK and US.Plus,for the first time,we applied our artificial intelligence(AI)-powered Topic Modeling trend discovery engine to analyze and visualize online conversations as well as open-ende

4、d survey responses.DESPITE GLOBAL UNCERTAINTY,CONSUMERS LOOK TOCompared to 2021 when we saw shoppers starting early and showing stress around delivery delays and shortages,the mood in 2022 can be summed up in two words:anxiety and anticipation.Consumers are anxious because of global uncertainty and

5、rising prices.Yet,they are also anticipating getting back out after COVID,attending family gatherings,and even seeing decorations and getting a great deal.As inflation remains the top global concern according to the Ipsos What Worries the World survey,we see it impacting purchases and even celebrati

6、ons in multiple ways-but to different degrees by region,as we will discuss below.In our survey we also see that excitement about celebrations is still strong,and in countries where citizens had more COVID restrictions last year,there is eagerness to celebrate and socialize,especially among younger g