1、83%of shoppers celebrated Mothers Day last year,with$28.1 billion spenton mom.This is a day to both appreciate and celebrate that special femalefigure in your lifeour annual guide outlines the best way to reach newshoppers(and re-engage existing ones)this year.Your Performance TV Guide to Mothers Da

2、y.Mothers Day has grown in importance over the past few years,with the National Retail Federation reporting total expenditure has almost doubled since 2009.Last year,shoppers spent a record total of$28.1 billion on gifts,with 44%of survey respondents seeking unique or different gifts as their most i

3、mportant shopping consideration.However,the past two years have been challenging for advertisers,as it has required brands to be more emotional and sensitive with their ad creative,and messaging.Thankfully MNTN Performance TV offers marketers a way to reach in-market shoppers,drive conversions and a

4、lso build brand equity within a single user interface.This guide will explore last years Mothers Day trends,as well as what we learned from our own performance data.Lastly,well share some campaign strategies and best practices to get you on your way.Introduction.YOUR PERFORMANCE TV GUIDE TO MOTHERS

5、DAY 3As it currently stands,more than half(53%)of the female population in the United States are mothers,totalling 85 million.Thats a lot of moms that will need gifts.Last year however,there was an emphasis on quality over quantity.Not only did total expenditure increase,even though the percentage o

6、f people celebrating decreased slightly YoY from 86%to 83%,per-person spending actually increased by 7.3%from the year prior,up to$220.48.A Look Back at LastYears Mothers Day.YOUR PERFORMANCE TV GUIDE TO MOTHERS DAY 4Not surprisingly,the pandemic has taken a toll on mothers,with 93%of American mothe