1、7 best practices B2B advertisers can pull from theirpaid search campaigns to find success on CTVThe Search Marketers Guide to Connected TV.Your ad mix is lacking.While your search marketing chops are finely honed to capture demand,how are you generating new demand?Enter:Connected TV.TV is now a perf

2、ormance channel and a valuable one at that.Not only is it the perfect complement to your paid search campaigns(dont worry,we love paid search as much as the next marketer!),but its easier to get started than you may think.This guide will help outline how to translate your tried-and-true best practic

3、es from paid search to Connected TV so you can start generating that demand.Well review seven tactics you can use to find success on this new platform.Introduction.THE SEARCH MARKETERS GUIDE TO CONNECTED TV 310 A/B Test to Find What Works11 Make Relevancy a Key Component12 Maintain Brand Safety07 Op

4、timize Your Budget06 Create a Sophisticated Campaign Structure13 Remove Creative Barriers09 Use Your Existing Keyword TargetsWhy CTV for B2B?04The Growth of B2B Ad Spending057 Best Practices to Make the Jump from Paid Search to CTV06Table Of Contents.THE SEARCH MARKETERS GUIDE TO CONNECTED TV 4You a

5、re no longer limited to a select few contextually aligned shows whenit comes to targeting a B2B audience on TV.Now,CTV offers a variety of targeting options so that you can be assured that you are reaching your targets.You can also use your own data on the TV screen.Use pixel data to retarget those

6、who have visited your website but have yet to convert.or upload an email list to reach your loyal customers with specific messages and offers.Look for a platform that offers you access to third-party audience providers,such as Oracle.You can use these targets to get specific,much like you would on L