1、IPSOS GLOBAL TRUSTWORTHINESS MONITOR STABILITY IN AN UNSTABLE WORLDContentsContents03.ForewordCarl Phillips11.A global perspective:all is not lostAlex Russell20.The relationship between trust and regulationSally Braidwood29.Trust in government:crumbs of comfortGideon Skinner37.Trust in professions:a

2、 return to the pandemic status quo ante Michael Clemence45.Trust in business leadershipMatthew Painter 53.Trust across the generations:different but the sameCarl Phillips and Miles Grinyer2Ipsos Global Trustworthiness Index3Foreword Trust in 2022Reading between the headlines It would be an understat

3、ement to say that 2022 was an interesting year.When we wrote the last Global Trustworthiness report,the COVID-19 pandemic was the top concern for the public in our What Worries the World survey.But,at the time of writing this report,just over one in ten(11%)choose it as an issue affecting their coun

4、try.So as the pandemic has faded from the forefront of our minds,we have discovered many new things to alarm and worry us;a burgeoning global financial and cost of living crisis,a slumping economy,the war in Ukraine,political upheavals in leadership changes in several large and geo-politically influ

5、ential countries,all of which have added to a sense of worldwide instability and uncertainty.Collins Dictionary has chosen permacrisis as its word of the year,defined as“an extended period of instability and insecurity”.Given the way trust in institutions and brands has traditionally been seen over

6、the years,we might expect this to be the point where we reveal that global trust has taken another turn for the worse and,if the trend continues,then the foundations of society will start to crumble.The sort of decline Ipsos Global Trustworthiness MonitorTrust in 2022:reading between the headlinesPh