Sojern：2019年亚太旅游广告趋势报告（英文版）(16页).pdf

1、The 2019 Asia Pacific Report on Travel Advertising State of the Industry Perspectives from Travel Marketers 2The 2019 Asia Pacific Report on Travel Advertising The digital advertising ecosystem grows increasingly complex for travel marketers. To understand more about the state of the industry, Sojer

2、n surveyed over 600 travel marketers who lead travel marketing in 46 countries around the worldresulting in the most comprehensive research project of travel marketers ever completed, State of the Industry: The 2019 Report on Travel Advertising. In this report we focus on the travel marketers leadin

3、g the Asia Pacific region, which has the fastest growing economy globally.1 Asian airports dominate the top 20 busiest airports,2 Thailand and the Philippines are becoming leaders in time spent on social media,3 and China and Japan are among the top three largest economies in the world.4 The region

4、encompasses 46 countries, over 3,000 spoken languages, and 14 time zones, which can add further complexity for travel marketers. In this regional report, we examine how Asia Pacific travel marketers are allocating advertising budgets across channels, what they find most challenging, and technologies

5、 that may impact the future of marketing. The digital advertising ecosystem grows increasingly complex for travel marketers. 1 The Diplomat, 2017 2 CNN Travel, 2019 3 Inquirer, 2018 4 World Economic Forum, 2018 3The 2019 Asia Pacific Report on Travel Advertising Percentage who Plan on Increasing Ad

6、Spend in 2019 Digital74% Out of Home35% Television35% Print24% Radio13% Digital Television Print Out of Home Radio Other 52% 14% 14% 11% 8% 3% The State of Travel Advertising Spend in Asia Pacific Digital advertising represents the largest portion of ad spend for Asia Pacific travel marketers in 201