1、What happened in the mobile game industry in the first half of 2022?As an answer to that,SocialPeta published its“H1 2022 Mobile Game Marketing White Paper”,providing global insights for you to enter global markets with your products.According to the global data captured and integrated by SocialPeta

2、,2022 saw the following trends in the mobile game market:I.Mobile marketing focused on quality,leading to a drop in total ads.But T2 I.Mobile marketing focused on quality,leading to a drop in total ads.But T2 and T3 markets experienced a significant increase:and T3 markets experienced a significant

3、increase:H1 2022 saw a decline of 2%YoY in the number of advertisers and a decline of 27.83%in total creatives;but there were increases of over 10%YoY in advertisers in Middle East,South America,South Asia,and other emerging markets.II.Metaverse drove several technical innovations:II.Metaverse drove

4、 several technical innovations:The idea of metaverse had been a hot topic ever since it was first introduced.As the metaverse hype started to settle down,the market attitude became more rational.The effort to realize the real metaverse also brought the innovation of the related technologies.Tencent

5、bought Black Shark Corporation this year,and transitioned its entire business from game phones to VR headsets,utilizing it for laying a foundation for metaverse.Recently CMGE also launched Youyu Art,a distribution platform for digital artwork copyright.Overall,metaverse has developed from virtual fa

6、ntasy to firm reality.2PrefaceIII.As the COVID-19 pandemic continued,social games were going to boom:III.As the COVID-19 pandemic continued,social games were going to boom:The pandemic that broke out in 2019 has changed the lives of people across the globe.The unpredictable variants and lockdowns ha