1、E-BOOKA directive for retailers,brands and carriers across the globe to achieve superior last-mile deliveries that turn the consumer delivery experience into a competitive advantage by simplifying the complex delivery process and solving the delivery challenges companies have felt for years.The Last

2、 Mile Mandate2E-BOOK:THE LAST MILE MANDATEThe BigPictureThe Complex Last MileThe last mile,sometimes not even a mile and oftentimes much more.This final leg of the e-commerce supply chain that physically connects brands with consumers is a crucial step that can make or break the consumer experience

3、and therefore,a companys reputation and future sales.Not only is the last mile the most critical to the consumer delivery experience,it is also typically the most complex and the most expensive leg of the entire supply chain.The complexities and added costs of the last mile arise in the form of addi

4、tional variables that must be accounted for.Unlike the first and mid miles,the last mile is generally sporadic and unpredictable,with delivery destinations and timelines unknown until an order is placed.Combine that with various fulfillment and fleet types to choose from and you have a process ripe

5、for inefficiency,delay and added risk.For consumers,a good e-commerce delivery experience is a bit like magic:place an order from a convenient device and within days,or even minutes,the order arrives at their doorstep.In contrast,an inefficient delivery process can turn this potential magic into a n

6、ightmare.Late deliveries,lost orders,long delivery windows and high delivery costs are each prone to compromising future sales and brand loyalty.Getting the delivery experience right is paramount for shippers and carriers in an increasingly e-commerce-driven world.Product and price are no longer the