1、The inaugural 2022 VICE Guide to Culture kept brands tapped into the cultural zeitgeist and immediately shifted the conversation around youth culture by presenting ten culture codes that brands could apply to cement relevancy.Were doing it again.2023s guide is an examination of key trends,cultural m

2、ovements,and consumer data that will help readers understand the forces of change in young peoples lives.We dont just use data analytics to do this;we have an ongoing dialogue with our network of journalists,creators,tastemakers,cultural pioneers,and most importantly our youth audience,enabling us t

3、o draw unique insights and discover deeply human truths.By understanding how younger generations think,feel and do today,we can enable brands to ensure their relevancy and stay one step ahead of emergent culture.Read through the ten culture codes guiding us in 2023.INTRODUCTIONVICE GUIDE TO CultureP

4、.01PRIVATE AND CONFIDENTIAL|2021Predictions drawn from those immersed in,shining a spotlight on,and creating culture;working alongside Editors,Producers,Creators,Talent.CONSUMERSFirst-person insights from an ongoing dialogue with VMGs audience and a global youth insights community 40,000 strong:VICE

5、 Voices,Mad Chatter,VMG Youth Census,Reader Polls,Voicemails,UGC,etc.CONTENTInsights drawn from how our audience engages with VMG across platforms;content analytics,topic analysis,search terms,reader comments,topic adjacencies,campaign analytics,etc.CULTUREMore Information:https:/ cant predict cultu

6、re by lookingat the same data as everyone else.ACCESS TO INSIGHTS OTHERS DONT HAVE INTRODUCTIONVICE GUIDE TO CultureP.02PRIVATE AND CONFIDENTIAL|2021THIS GUIDE INCLUDES LEARNINGS FROM A YEARS WORTH OF INSIGHTS REPORTS INCLUDING:INTRODUCTIONVICE GUIDE TO CultureP.03KEEPING A ONTHE TOPICS THATIn Pursu