1、MARTECH INTELLIGENCE REPORTF I R S T E D I T I O NENTERPRISEMARKETINGATTRIBUTION AND PREDICTIVEANALYTICS TOOLS:A MARKETERS GUIDEAchieve Increased ROAS Fast Review Return on Ad Spend(ROAS)to quickly compare channel performance independent of media weight Find opportunities to reduce wasted ad spend R

2、e-balance existing budgets across channels that work the bestDiscover Insights to Reduce CAC and Increase LTV Calculate Customer Acquisition Cost(CAC)using a bottoms-up approach See trends in CAC over time periods Monitor Lifetime Value(LTV)and see which programs make a differenceLeadsRx is a softwa

3、re platform used by enterprise marketers and agencies as the foundation of performance-based measurement.Impartial multi-touch attribution and customer journey analytics give brands the confidence to make better marketing decisions.Identify Cross-Channel Paths to Purchase View individual paths to pu

4、rchase to understand how consumers interact with marketing and content Monitor costs and revenue at the individual customer level Unify journeys across browsers,apps,and devices with built-in identity resolutionCheck out the Marketing Attribution Starter KImpartial Analytics to Measure and Improve M

5、arketing Performance 2021 Third Door Media,Inc.https:/martech.org 1 MARTECH INTELLIGENCE REPORT:Enterprise Marketing Attribution and Predictive Analytics Tools:A Marketers GuideTable of ContentsScope and methodology.2Overview.3Budget constraints.3Figure 1:How the pandemic is impacting the need to pr

6、ove ad effectiveness.4More devices,more channels,more everything.4Figure 2:How radio advertising and television ads complement each other.5Point solutions vs all-encompassing platforms.5Figure 3:Marketers place importance on data transparency and portability.6Privacy and the deprecation of cookies.6