1、MARTECH INTELLIGENCE REPORTF O U R T H E D I T I O NENTERPRISEDIGITAL ASSETMANAGEMENTPLATFORMSA MARKETERS GUIDE 2023 Third Door Media,Inc.2 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Asset Management Platforms:A Marketers GuideScope and methodology.3Digital asset management mar

2、ket overview.4Whats a DAM and why should marketers care?.4Whats driving the growth of digital asset management?.4Figure 1:Customer expectations for personalization climb.5Figure 2:The gains seen by companies moving tomore granular methods of personalization.6Figure 3:DAM users experience greater ass

3、et management benefits.6Figure 4:.And fewer digital asset management challenges(Q:What are your greatest asset challenges?).7Figure 5:Examples of the inputs and outputs of a DAM content ecosystem.8Figure 6:Founding dates of profiled DAM vendors.9The DAM vendor marketplace.9Digital asset management p

4、latform capabilities and differentiators.10What should a DAM platform do and what are the ways vendors differ from one another?.10Workflow management.10File formats and handling.10Asset conversion,editing and customization.10 Distribution and user permissions management.11Search and metadata.11Digit

5、al rights and corporate governance management.11Reports and analytics.11Data storage and security.11Integrations.11Table 1:DAM vendor capabilities chart .12How to choose a digital asset management solution.13The benefits of using digital asset management platforms.13Enterprise digital asset manageme

6、nt platform pricing and support.14Recommended steps to making an informed purchase.14Step One:Do you need an enterprise digital asset management platform?.15Step Two:Identify and contact appropriate vendors.16Step Three:Scheduling the demo.16Step Four:Check references,negotiate a contract.17Conclusi