1、MARTECH INTELLIGENCE REPORTENTERPRISEMARKETINGMANAGEMENTPERFORMANCEPLATFORMSA MARKETERS GUIDEDiscover the benefits ofPrecision Demand Marketingat Cant Afford Anything Less 2022 Third Door Media,Inc.1 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Marketing Performance Management Platforms:

2、A Marketers GuideScope and methodology.2Overview.3Figure 1:Marketing performance management lets marketers quantify their initiatives contribution to the bottom line,as well as plan for the future.4Figure 2:Marketing measurement spending will increase to$2B by 2025.5Budget constraints and elevated e

3、xpectations.5Figure 3:How the pandemic impacted the need to prove ad effectiveness.6 More devices,more complexity.6Platform or stack?.6Privacy and the deprecation of cookies .7Marketers recognize the need for MPM.7The marketing performance management vendor marketplace.8Marketing performance managem

4、ent platform capabilities .8Integrations and data gathering.8Analysis and reporting.9Modeling and orchestration.9What to consider when choosing your MPM solution.10Integrations .10Media measurement.10Table 1:MPM vendors link to a variety of touchpoints either through native technologies or partnersh

5、ips.10Relationships with“walled gardens”and other data providers.11Attribution models employed.11Data modeling and analysis.11Reports and visualizations.11 Machine learning and artificial intelligence.12Orchestration capabilities.12Choosing a marketing performance management platform.12The benefits

6、of using a marketing performance management platform.12Pricing.13Recommended steps to making an informed purchase.13Step One:Do you need a marketing performance management platform?.13Step Two:Identify and contact appropriate vendors.14Step Three:Scheduling the demo.15Step Four:Check references,nego