1、As digital adoption increases,traditional and virtual banks in Hong Kong race to deliver compelling value propositions.By Frankie Leung,Herbert Lee,and Lei Zhang How to delight digital banking customers in Hong Kong Copyright 2022 Bain&Company,Inc.All rights reserved.This work is based on secondary

2、market research,analysis of financial information available or provided to Bain&Company and a range of interviews with industry participants.Bain&Company has not independently verified any such information provided or available to Bain and makes no representation or warranty,express or implied,that

3、such information is accurate or complete.Projected market and financial information,analyses and conclusions contained herein are based on the information described above and on Bain&Companys judgment,and should not be construed as definitive forecasts or guarantees of future performance or results.

4、The information and analysis herein does not constitute advice of any kind,is not intended to be used for investment purposes,and neither Bain&Company nor any of its subsidiaries or their respective officers,directors,shareholders,employees or agents accept any responsibility or liability with respe

5、ct to the use of or reliance on any information or analysis contained in this document.This work is copyright Bain&Company and may not be published,transmitted,broadcast,copied,reproduced or reprinted in whole or in part without the explicit written permission of Bain&Company.Net Promoter,NPS,NPS Pr

6、ism,and the NPS-related emoticons are registered trademarks and Net Promoter ScoreSM,NPSxSM,and Net Promoter SystemSM are service marks of Bain&Company,Inc.,NICE Systems,Inc.,and Fred Reichheld.Authors and acknowledgmentsFrankie Leung is a partner with Bain&Companys Financial Services practice in Ho