1、THE GROCER VISION REPORTTHE GROCER VISION REPORTPAID FOR BY AND WRITTEN IN PARTNERSHIP WITH This is what consumers want in 2023THE GROCER VISION:THIS IS WHAT CONSUMERS WANT IN 2023ContentsINTRODUCTIONGetting to grips with the ever-evolving consumer 4 Shopper behaviour has rarely been more volatile n

2、or more unpredictable.But as a cost of living crisis escalates around the UK,neither has the need for consumer goods brands to understand what their customers want been more urgent.CHAPTER ONEMeet the shoppers 8 Yes,uncertainties remain.But there are some clear behavioural shifts underway that can h

3、elp brands navigate challenges,and leverage opportunities too.CHAPTER TWODeconstructing value in a cost of living crisis 14 Consumers may be preoccupied with price,but that isnt the only product characteristic they care about when deciding what and what not to add to their shopping trolley.What matt

4、ers instead is delivering value,be it through innovativeness,functionality or sustainability.CHAPTER THREEHarnessing shopper insights to drive brand loyalty 18 Gathering the right customer insights is only the first step for consumer goods companies.Next,theyll need to develop agile and reactive pro

5、cesses that allow them to turn these insights into strategic action.CONCLUSIONUnderstanding what consumers want is the key to surviving this cost-of-living crisis 24 It has arguably never been more challenging to get to grips with what your customers want.Not least as shoppers grapple with the unpre

6、dictability of an ongoing financial crisis.But those companies that do manage to achieve this level of insight are set to emerge from this current crisis in a far better shape than the competition.CONTRIBUTORSWords:Megan TatumDesign:Amber Stoddart2TheGrocerVision paid for by and written in partnersh