1、January 2023Digitally Native andDirect-to-ConsumerBrands Take to the StreetsThis report looks at online and offline visit data to analyze whydigital businesses are investing in brick-and-mortar stores andwhat can be learned from their success.E-Commerce Cant Erase Physical RetailThe pandemic acceler

2、ated an e-commerce boom that had been a long time in the making.Digitally Native Brands(DNBs)brands that first launch online as well asDirect-to-Consumer Companies(DTCs)those that sell primarily through direct channelsthrived in this environment.But while some doomsayers predicted(and not for the fi

3、rst time)the collapse ofbrick-and-mortar retail,foot traffic data continues to demonstrate the vital role physicalstores play in the modern world.Brick-and-mortar locations can offer an immersiveexperience that is nearly impossible to replicate online while providing significant supportto almost eve

4、ry aspect of a retailers operational cycle from customer acquisition tofulfillment to reverse logistics.As the dust settles on a post-pandemic retail landscape,itsbecoming increasingly clear that even brands that were born,or primarily operate,in thedigital sphere can benefit from an offline presenc

5、e.This white paper takes an in-depth look at DNBs and DTCs operating in the physical world.Using a variety of location intelligence metrics,the report reveals how a robustbrick-and-mortar operation is critical for DTCs and DNBs looking to build brand awareness,streamline distribution,and drive consu

6、mer engagement.Well also explore the ways inwhich digital brands are uniquely positioned to make the most out of physical stores.Growing Online,Growing OffDTCs and DNBs have a lot to gain from growing their offline footprint,but perhaps themost straightforward benefit is simply more visits.And consi