1、Digital Commerce sector update Q4 2022Qualitative insights into broader Digital Commerce trends and public and private valuations across the transaction spectrum,and interviews with todays leaders transforming the sector.Important disclosures appear at the end of this reportGP Bullhound Corporate Fi

2、nance Ltd and GP Bullhound Asset Management Limited are authorised and regulated by the Financial Conduct Authority GP Bullhound Inc is a member of FINRAGP Bullhound Luxembourg S.R.L.is regulated by the CSSF in Luxembourg2Note:Please see following slides for sourcesTHE VIEWQ4 Digital Commerce perspe

3、ctives from GP BullhoundTakeawaysAUTHENTICITY IS DRIVING A RAPID SHIFT IN MARKETING TECHNIQUES AND CONSUMER ENGAGEMENT74%of consumers now rely on social media to inform their purchasing decisions User-generated content is considered 10 x more impactful than content from influencers which is becoming

4、 increasingly more expensive as influencer marketing gains traction90%of consumers today cite authenticity as a key factor in deciding which brands to favourGENERATIVE AI REDEFINING THE DIGITAL COMMERCE INDUSTRYAI usage by businesses increased by 2.7x in the last four years and its adoption accelera

5、ted with the advent of ChatGPT in Q4-22Generative AI already has a strong impact on digital commerce with automated higher-quality content generation and personalisationbeing some of the few benefits for businessesInvestors are recognising the momentum of AI with several transactions in the space in

6、 Q4-22 Mobility sector companies are taking advantage of early incarnation of the metaverse,focusing efforts on sales,engagement and car design activitiesRecently introduced novelties include virtual showrooms for cars,allowing customers to discover their ideal automobiles from homeInnovation is als