1、2021YOUTUBE&CONNECTED TV MEDIA AGENCY SURVEYA PIXABILITY REPORTYouTube&Connected TV Media Agency Survey 2021 2021 Pixability,Inc.All rights reserved.1TABLE OF CONTENTSIntroductionMethodologyRespondent ProfileResults Summary01 YouTube Advertising Shifts&Agency Strategies02 YouTube Brand Safety&Suitab

2、ility Strategies03 Connected TV Advertising Strategies112341117YouTube&Connected TV Media Agency Survey 2021 2021 Pixability,Inc.All rights reserved.1INTRODUCTIONMethodologyIn February 2021,Pixabilitys insights team conducted an online survey of U.S.-based media agencies that are involved in executi

3、ng YouTube and Connected TV campaigns for clients.The goal of the survey was to understand industry pains around YouTube and CTV advertising and how agencies are shifting strategies to adjust to the changes in media consumption that accelerated in 2020.Below are details on the survey base and field

4、dates:U.S.Media Agencies Running YouTube/Connected TV Campaigns for ClientsField Dates for Data Collection177FEBRUARY 2021 2021 Pixability,Inc.All rights reserved.2INTRODUCTIONRespondent Profile12%C-Level/VP/EVPJob Title17%44%11%16%Planner/AnalystDirector/Assoc.DirectorBuyerManager/SupervisorThe sur

5、vey was able to achieve a balanced number of respondents from smaller independent agencies vs.large Big 6 agencies to see how strategies differ between the two types.51%Independent AgencyBig 6 vs.Indie Agencies49%Big 6 AgencyLarge Agency(1,000+Employees)Midsize Agency(100-999 Employees)Small Agency(

6、1-99 Employees)36%43%21%Company SizeYouTube&Connected TV Media Agency Survey 2021 2021 Pixability,Inc.All rights reserved.3INTRODUCTIONResults Summary Agencies are anticipating that in 2021 YouTube(including YouTube for TV screens)will be the No.1 beneficiary of ad dollars shifting away from traditi