1、/_CHAPTER 1Using SMS and Email TogetherFor companies around the world,email is the go-to channel for customercommunications.Whether its logins,notifications,promotions,passwordresets,or policy updates,email is a tried-and-true platform with more globalaccessibility than any other medium(https:/ is o

2、nly one part of the customer engagement experience.Using SMS and Email to EngageYour Customers in 2022SMS+Email:The Customer Engagement DuoCHAPTER 1INTRODUCTIONGuide Menu/Regardless of who youre trying to contact or where they are,you can nowcomplete the customer engagement package with another robu

3、st API:SMS(https:/ is a powerful engagement tool that allows businesses to sendconcise,timely messages to their customers.Combined with email,the twocreate a seamless customer communication experience thats reliable,scalable,and downright powerful.Were refreshing this guide each year to provide you

4、with the most up-to-dateinformation and best practices.This years guide includes updates on:The latest global email and SMS preferencesHow SMS is more than just text messagingApples Mail Privacy Protection updatesA2P 10DLC updatesCommon messaging use casesWell walk you through how SMS can complement

5、 your email program,usecases,best practices,mistakes to avoid,how to get started,and more.Email is the most popular communication channel across theworld,followed closely behind by SMS.2022 Global Messaging Engagement ReportFACT:/UP NEXTThe Need for SMS and EmailCHAPTER 2CHAPTER 2The Need for SMS an

6、d EmailWhen it comes to business communications,consumers have varyingpreferences.Some prefer to converse with businesses via web chat,while someuse social media to get updates from their favorite brands.While every audience is different,our 2022 Global Messaging EngagementReport(https:/ that the va