1、Omnichannel video creative playbookFOR TV/CTV,SOCIAL AND DIGITAL VIDEOAd 1 of 1 0:23 2 Omnichannel video creative playbook 2022 MediaoceanTATable of ContentsIntroduction.3New goals.5New formats:Presentation.9New formats:Content.24New capabilities.28Conclusion.423 Omnichannel video creative playbook

2、2022 MediaoceanWhether delivered on TV or on other devices,video remains a key tool for marketers.As the mainstream advertising medium that most closely mirrors our own view of the world,it remains the gold standard for delivering engaging and persuasive messaging to consumers around the globe.Today

3、s audiences may see video ads in many different channels and formats.This Omnichannel Video Creative Playbook aims to help advertisers and agencies better understand the nuances of how video advertising changes to fit the many channels where audiences view content.4 Omnichannel video creative playbo

4、ok 2022 MediaoceanChanging shape of omnichannel videoNew goals In the past,TV and video have been used mainly for top of the funnel marketing goals,such as driving brand awareness.Marketers today are looking to accomplish more with video.New formats Video formats are changing.Videos are not only cha

5、nging their physical shape to fit into a variety of screens and contexts,but certain content variations are also becoming standard practice options.New capabilities The days of simple one-to-many broadcast messages are coming to an end.Video advertising can now speak directly to specific customer se

6、gments and viewers are now able to respond using interactive and shoppable options.Not only is video important,but its also transforming,which provides new challenges for marketers5 Omnichannel video creative playbook 2022 MediaoceanNew goalsTV was once considered a top of the funnel marketing tool