热云数据&SensorTower：2022全球手游买量白皮书（115页）.pdf

1、2022W W W.R E Y U N.C O MW W W.R E Y U N.C O M数据来源CAS SensorTower20 Google Play&AppStore 20 统计周期2022 12 12 2022 11 App Store Google Play 2022 11 研究范围100 手游类型范围 MMOMOBASLG&手游题材范围W W W.R E Y U N.C O M2022 2020 2023 T3 T2 T1 CEO 2022 50%LTVROI W W W.R E Y U N.C O M2022 2023 2023 Echo2022 W W W.R E Y U

2、N.C O M2022 UCG 2022 GDPR2023 CEO 2022 2022“”IP W W W.R E Y U N.C O MChinajoy2022 CEO SLG CYW W W.R E Y U N.C O M22+22 CEO 2022 2022 2023 W W W.R E Y U N.C O M2022 Diablo ImmortalGODDESS OF VICTORY:NIKKEMARVEL SNAP2023 2022 IP IP IP Nan LuW W W.R E Y U N.C O M2022 2022 2022 2022 2022 202220222022202

3、220222022W W W.R E Y U N.C O M01W W W.R E Y U N.C O M3603730936920641570140575551264.4%936.1%151.2%-78.0%-23.9%-10.5%-46.3%-32.2%-200%0%200%400%600%800%1000%02,0004,0006,0008,00010,000201520162017201820192020202120222022 4 12 512 32%2016 123510 5 2022 73 2021 2022 32%Part 1 W W W.R E Y U N.C O M588.

4、30 559.42 554.69 552.98 604.32 500.43 416.43 8.6%-4.9%-0.8%-0.3%9.3%-17.2%-16.8%-20%-15%-10%-5%0%5%10%15%01002003004005006007002021Q12021Q22021Q32021Q42022Q12022Q22022Q32022 CNG2022 Part 1 W W W.R E Y U N.C O MGPC&CNG358.6406.943026.3%13.5%5.7%0%10%20%30%0100200300400500202020212022E2022 Part 1 W W

5、W.R E Y U N.C O M-20%-10%0%10%20%30%40%50%05,00010,00015,00020,00025,0002020202120222020 2022 2022 2.03-13.7%2022 CAS 2022 Part 1 3-13.7%W W W.R E Y U N.C O M2022 1 52%7%2021,59.1%2020,26.4%2019,9.6%2018,4.9%52021 2022 Part 1 CAS 2022,51.4%2021,24.3%2020,11.9%2019,7.5%2018,4.9%2022 2019,7.4%2020,11.

6、8%2021,23.9%2022,52.0%W W W.R E Y U N.C O M20%2021 2022 2022 5,800 1,400 2022 2022“”01,0002,0003,0004,0005,0006,0007,0008,0009,000123456789101112202120222022 Part 1 CAS W W W.R E Y U N.C O M02,000,0004,000,0006,000,0008,000,00010,000,00012,000,00014,000,00001234123456789101112202220222022&2022 300 9