1、July 2022The Return of OfflineFitnessGyms and health clubs are experiencing a major visitsurge,driven by increasingly health-conscious consumersexcited about the post-COVID fitness reopenings.Interest in health and wellness is on the rise.The fitness,health,and gym clubindustry in the United States

2、already reached$36.6 billion USD in revenue in 2022,and consumer demand shows no sign of slowing down.And while COVID-19temporarily halted offline fitness growth as home workouts became the norm,thepandemic also pushed many to embrace health-promoting behaviors and makesignificant lifestyle changes

3、which is now leading to a major lift in gym foot traffic.The sustained success of the fitness sectorserves as a reminder that brick and mortarstill holds its own.The sustained success of the fitness sector serves as a reminder that brick and mortarstill holds its own.Virtual fitness was predicted to

4、 be the next frontier in health andwellness,and while the role of digital and connected fitness is clearly growing,anegative impact on in-location fitness has not panned out.After so much time spentisolating,people are now seeking out in-person experiences and interactions and inthe current economic

5、 climate,gyms can serve as a budget-friendly activity and socialoutlet.This Fitness Deep Dive uses foot traffic data to explore the success of the offlinefitness industry in 2022.By diving into overall fitness visit patterns,regional variancetrends,and changes in gym-goer behavior,we analyze how con

6、sumers relationshipswith health clubs have evolved as a result of the pandemic.We also explore theimpact inflation has on the sector to understand how fitness consumer behavior isadapting to changing economic circumstances.Keep reading to find out how gyms and health clubs performed in the first six