Placer.ai:2022年零售趋势预测报告(英文版)(22页).pdf

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Placer.ai:2022年零售趋势预测报告(英文版)(22页).pdf

1、Retail Trends-2022 ForecastAlmost two years after the first lockdowns,it seems that the pandemic hasactually enhanced offline shoppings long-term prospects.The radically newsituation created by the pandemic gave many retailers a license to thinkoutside the box as they navigated wholly uncharted terr

2、itory,which led to theadoption of novel and creative strategies to retain old customers and acquirenew ones.The pandemic also reminded many consumers that“you dontknow what you got till its gone”specifically,you dont know how much youmiss shopping in physical stores until the physical stores are shu

3、ttered.And sodespite the widespread safety concerns at the onset of COVID,and despite thewidespread availability of online channels for everything from perishablegroceries to childrens toys to home furnishings,consumers quickly andforcefully returned to brick-and-mortar stores.Today,consumers and re

4、tailers alike are more aware than ever of brick andmortars unique value propositions.Consumers have a new appreciation ofthe social experience of in-person shopping,the possibilities for productdiscovery,and the customer service guidance and support that is difficult toreplicate online.Retailers und

5、erstand the brand-building capabilities,customer acquisitions potential,and logistical support that only physicalstores provide.But retails potential will not actualize itself retailers need to actively adapttheir strategies and seize the opportunities presented by this unique momentin time.Brands t

6、hat fail to keep up with consumers expectations will be leftbehind,while retailers who succeed today will consolidate their standing foryears to come.Physical retailers are not dead but those that dont evolvemight be on their way.This white paper identifies eight trends that are expected to play a k

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