1、The 2023Industry PulseReportUNITED STATES EDITION2Field DateOctober 2022Participationn=356 U.S.digital media experts who use programmatic advertisingMethodologyOnline surveyStudy objectives and designThe 2023 Industry Pulse ReportIAS partnered with YouGov to survey U.S.digital media experts to under

2、stand their perspectives on media challenges lying ahead and opportunities they will seek to harness in 2023.In this annual report,we showcase the key trends and emerging technologies that are expected to shape the advertising industry in the next year.Advertiser/BrandCreative AgencyPublisherAd netw

3、ork/ExchangeMedia AgencySupply Side PlatformTrading Desk Demand Side PlatformSample includes:33%24%20%8%8%4%2%1%3IntroductionAs 2022 winds down and the industry reflects on the last year,IAS conducted a deep dive into the trends and technology that will shape the next:The Industry Pulse.Explore this

4、 report and join us in helping publishers and advertisers anticipate,innovate,and excel in the coming year.Looking forward to 2023This past year brought a roller coaster of ad spending1,which may signal the end of ad spend surges prompted by the pandemic.To prepare for 2023,industry professionals ar

5、e carefully curating media strategies in anticipation of increasing macroeconomic headwinds.Innovation will be paramount next year,with advertisers eager to lead disruption in emerging formats,like 3D ads,while also expanding efforts in established formats,like CTV.34Table of contentsThe social stan

6、dardAbout IAS0409Mobilemaximization05Elevating the CTVexperienceKey takeaways0308Digital audioamplifiedMedia quality concentrations0207Shifting industryprioritiesA new dimension in advertising010645Shifting industry prioritiesIndustry experts on:Where theyre spending in 2023016QWhich of the followin