1、MARKETING STRATEGY TOOLKIT5 Steps to Equip Your Tire&Auto Shop for Double Digit Growth1 of 17“Marketing Strategy Toolkit”provided by Table of ContentsAbout the Marketing Strategy Toolkit.2Step 1:Set Your S.M.A.R.T.Goals.31.1:Smart Goal 1.31.2:Smart Goal 2.41.3:Smart Goal 3.4Step 2:Identify Your Targ

2、et Audience.52.1:Age Range.52.2:Location.52.3:Occupation.62.4:Income.62.5:Preferred Information Consumption Channels.62.6:Goals&Priorities.72.7:Passions&Financial Drivers.8Step 3:Establish KPIs(Key Performance Indicators).93.1:KPIs for S.M.A.R.T.Goal#1.103.2:KPIs for S.M.A.R.T.Goal#2.113.3:KPIs for

3、S.M.A.R.T.Goal#3.12Step 4:Set Your Marketing Budget.134.1:Your Estimated Marketing Budget.134.2:Estimated Channel-Specific Marketing Budgets.13Step 5:Identify Your Marketing Channels.155.1:Digital Channels.155.2:Print Marketing Channels.165.3:Mass Media Channels.16About Conceptual Minds.172 of 17“Ma

4、rketing Strategy Toolkit”provided by Whether youre a new auto service business getting ready to open your doors,or an established shop/mobile mechanic looking for ways to grow your business,this toolkit is for you!The(5)five steps inside are built to help tire&auto shop owners/operators(like you)cre

5、ate a solid foundation that connects all of your marketing dots.That way you can ensure each dollar youre putting in gets you closer to achieving your business goals.At the end of the day,this toolkit has one main goal,to help you build a marketing strategy that puts your business well on its way to

6、 becoming lean,mean,and more profitable.Whos this toolkit for?About the Marketing Strategy ToolkitAfter going through this toolkit,your team should be on the same page about what you want your marketing efforts to achieve and how to go about getting there.Most importantly,youll understand how to tra