1、Media Consumer Survey 2022Australian media and digital entertainment insightsContents|Media Consumer Survey 2022ContentsIntroduction 03About this survey 042022 in brief 05 Mind over matter 05 Subscriptions 08 Advertising 10 Social 11 News 12 Sport 13Managing the subscription juggling act:Consumers t

2、ake control 14 The subscription stack grows 15 Subscription saturation 16 Would you like some free trials with that?19Scrimping,saving,streaming:Managing the cost of media consumption 21 Bingeing on a budget 22 Subscriptions stacks with a side of ads 23 Exploring alternative models 25Medias next hor

3、izon:The evolving role of social,UGC and the metaverse 26 The push-pull effects of social media 27 Creator or consumer?28 Welcome to the metaverse:Cutting-edge tech 29Balancing media content:The trust and influence equation 30 What influences us?31 What news do we value?32 What and who do we trust?3

4、3Sport:More than just a game 34 Sports post-pandemic recovery 35 Sport (still)a mans world?36Contacts 3702When it comes to digital entertainment,consumer choice has exploded over the past decade.The unbundling of content propositions to individual studios,broadcasters,publishers and other players ha

5、s scattered content far and wide.While growth in digital subscription penetration across subscription video on demand(SVOD),music,gaming,news and sport is slowing,we continue to stack more and more services in each of these categories.Consumers are learning to navigate this complex environment thoug

6、h and were seeing more savvy,proactive and frequent switching behaviours as consumers self-curate the perfect media bundle.Media players have responded rapidly to these increasingly sophisticated behaviours,seeking to retain share of mind and attention as subscribers feel the pinch when it comes to