1、Quick commerce a lasting revolution?|How omnichannel retailers are rising to the challenges of q-commerce Quick commerce a lasting revolution?/How omnichannel retailers are rising to the challenges of q-commerce A revolution is underway in retail,and its impact will be felt across retail channels fo

2、r years to come.Quick commerce or q-commerce has become the new benchmark for convenience,offering delivery times of no more than 30 minutes from mouse-click to doorstep.But the question is,will q-commerce have a long-term impact on retail?Can it achieve sustainable profitability or will it just con

3、tinue to burn cash?And how can omnichannel retailers integrate it into their offering without cannibalizing their other channels,especially their traditional bricks-and-mortar stores?In this study we examine the q-commerce revolution and what it means for the retail industry.We investigate the poten

4、tial of q-commerce,the current market landscape(with a focus on Germany,France and the United Kingdom)and the impact of macroeconomic factors.To gain insights into how shoppers view this new development,we present the results of a survey of more than 6,000 consumers carried out for the purposes of t

5、his research.We also look at what specific steps players can take to improve their top and bottom lines.A key question for retailers will be whether to partner with existing q-commerce providers or build their own capability.Both options have pros and cons,which we discuss below.What is clear,howeve

6、r,is that the q-commerce revolution will have a major long-term impact on the industry.Existing retailers need to adapt their offerings as a matter of priority in particular by expanding their digital business model to make it fit for the future.MANAGEMENT SUMMARY4 591316 1 What is convenience?From