1、COST OF LIVING CRISISNordic Consumer Sentiment 2022 November 2022By Nanna Gelebo,David Sandberg,Fanny Sjberg,Emil Stamp,Andreas Malby,John Dannberg,Magnus Proesch,Michael Stahle and Jacob Ziesler Boston Consulting Group partners with leaders in business and society to tackle their most important cha

2、llenges and capture their greatest opportunities.BCG was the pioneer in business strategy when it was founded in 1963.Today,we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholdersempowering organizations to grow,build sustainable competitive advantage

3、,and drive positive societal impact.Our diverse,global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change.BCG delivers solutions through leading-edge management consulting,technology and design,and corporate and digital ventur

4、es.We work in a uniquely collaborative model across the firm and throughout all levels of the client organization,fueled by the goal of helping our clients thrive and enabling them to make the world a better place.Contents02 At a glance04 We are in the middle of a spending shift10 E-commerce share o

5、f retail is expected to stabilize with price perception the key to success14 Sustainability remains important for consumers but fewer are willing to pay for it20 Priorities to win in the cost-of-living crisis24 About the authorsAs the economic outlook across the Nordics worsens,the Nordic consumer c

6、onfidence index hits its lowest point in 20 yearsdropping below that of the COVID-19 crisis and the financial crisis of 2008.In October 2022,BCG surveyed 4,000 consumers across Sweden,Norway,Denmark,and Finland to understand consumer sentiment and the resulting behavioral and spending changes at thi