1、 Global distribution Chain scales Brand premiums Developer roundtableWorld Research-2022SPOTLIGHTSavills ResearchBranded Residences2OverviewWhat are branded residences?Whilst there is no single industry definition,a branded residence is a residential property available for purchase on the open marke

2、t that is affiliated,usually by design and servicing,to a recognised and reputable brand.Brand affiliation offers several benefits to the owners,notably the assurance of high levels of service and design.For the purposes of our analysis,we only include freehold and long leasehold properties unless o

3、therwise specified.For more detail on branded residence structures and benefits,please read our 2021 report.3Branded ResidencesBranded residences,as a property sector,has proved to be incredibly resilient in the face of global uncertainty and change.The sector has not only survived the disturbance b

4、ut continues to thrive.Over the past 10 years,the sector has grown by over 150%,and the pipeline of future branded residences remains strong,with future projects set to double current supply offerings by the end of the forecast period.The global distribution for branded residences is also continuing

5、 to expand,with brands looking for new locations to grow their portfolios.Emerging markets are set to benefit with brands looking to expand their respective global footprint to new markets seeing high levels of economic growth and wealth generation.Key locations for brands can be found in emerging c

6、ities and resort locations,particularly in Asia,South America,and the Middle East,where new high-net-worth buyers are looking for primary residences and second homes within branded schemes.New players are entering the market,particularly from non-hotel brands.Though the space is dominated by luxury