1、Creating a New Reality:The Metaverse in MENAT August 2022 By Leila Hoteit,Tibor Merey,Jean-Francois Bobier,Franois Candelon,Mark Zaleski,Bernhard Kronfellner,Julia JacobsonIn collaboration withBoston Consulting Group partners with leaders in business and society to tackle their most important challe

2、nges and capture their greatest opportunities.BCG was the pioneer in business strategy when it was founded in 1963.Today,we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholdersempowering organizations to grow,build sustainable competitive advantage,an

3、d drive positive societal impact.Our diverse,global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change.BCG delivers solutions through leading-edge management consulting,technology and design,and corporate and digital ventures.

4、We work in a uniquely collaborative model across the firm and throughout all levels of the client organization,fueled by the goal of helping our clients thrive and enabling them to make the world a better place.A CREATING A NEW REALITY:THE METAVERSE IN MENATThe metaverse is the next generation of th

5、e internet,potentially heralding a new virtual,interconnected reality,seamlessly woven into our physical world.This paper looks at how to unlock the promises of the metaverse in the MENAT region,focusing on UAE,Saudi Arabia,Turkey,and Egypt.After introducing metaverse definitions,broad opportunities

6、,and risk considerations,it examines ten illustrative,regionally relevant use cases.These range from virtual collaboration to enhanced education to digital twinning.But what will it take to turn potential into reality?Key enablers related to infrastructure,technology,user adoption,content,and econom