1、2022 NATIONAL PROSPECTIVE STUDENT SURVEY 2 2022 Hanover ResearchHEDWP0522 2022 Hanover ResearchHEDWP0322INTRODUCTIONProspective students are critical consumers,and the factors that influence their choice in postsecondary education are growing more diverse.They continue to seek flexible scheduling,di

2、gital coursework options,and shorter degrees or certificates in addition to a traditional four-year,on-campus experience.Facing economic uncertainty and concerns about job prospects after graduation,students expect value in their education and a strong return on investment.These needs,though importa

3、nt,come at a challenging time for higher education institutions.With nearly a million fewer students in college than before the COVID-19 pandemic,leaders are tasked with filling class rosters as potential students consider a range of competing options and interests.This comes after nearly three year

4、s of remote and hybrid learning,which has acclimated high school students to learning from a distance.Consequently,the pandemic has also exacerbated critical gaps in preparation.Many potential students believe they arent prepared for the rigors of postsecondary academics or the demands of independen

5、t living,which could leave colleges and universities scrambling to help first-year students establish a foundation for long-term success.In July 2022,Hanover Research surveyed more than 1,000 high school sophomores and juniors,ages 16 to 19,from across the United States who are at least slightly lik

6、ely to enroll in an undergraduate or non-degree program at a higher education institution upon completion of high school.The survey examines the factors that are important to prospective students when considering where to apply and enroll.The findings provide insights on their preferred academic pat