1、TOP 10INGREDIENTSQ2 2021TREND BEHAVIORS:EXPLAINEDMETHODOLOGY/TOP 10 INGREDIENTSEMERGINGSAFE BETS12These trends are exhibiting emerging behavior and are likely to grow in the next few months.These trends have been growing for a year and will continue to grow for another year.1TIME201WHATS NEWUsing ou

2、r proprietary algorithm,weve identified ingredient trends that are exhibiting two distinct behaviors:emerging and safe bets.Our goal is to help you make more forward-looking decisions by giving you the ability to capitalize on undiscovered ingredients rather than just jumping on the bandwagon.Each c

3、ategory represents not only where the trend is in its lifecycle,but also where it is heading.This will make it easier to invest in the right trends at the right time for your business.Most popular product category based on current products in the market.SKINCAREWELLNESSHAIRCARECOSMETICSICON INDEX100

4、%150K50%100K200K0RANKChlorophyllPostbioticPyrrolidone CarboxylicBakuchiolWinter CherryVolcanic AshMakgeolliTulipCBDProbiotic12345678910300K+150%1200%+The pandemic pushed millions to seek out supplements that support immunity and ultimately brought about lasting change in the way consumers think abou

5、t safeguarding their health.While mental health matters across demographics,different generations are in search of supplements that address specific concerns.Consumers,especially Millennials,are searching for natural ways to increase mental stamina and reduce the impact of stress,driving demand for

6、CBD.A high volume trend,there are 344K average weekly searches for CBD,+11%to last year.In the#1 spot,chlorophyll has garnered mass attention thanks to its viral takeoff on TikTok.There are 362K average weekly searches for the wonder supplement,+317%to last year.So,is chlorophyll the cure-all TikTok