1、From Good to Great:How Media and Agencies Unlock Next-Level Results With Creator-Led Marketing COPYRIGHT CreatorIQ 2022-From Good to Great2With the global creator economy valued at an estimated$100B(Forbes),theres no question that influencer marketing is the single most impactful investment that bra

2、nds can make in their marketing programs.While creator-led campaigns are fueling rapid growth for brands across verticals,their value has become particularly clear in the competitive media industry.Creator partnerships offer entertainment brands a direct line to audiences,equipping marketers to infl

3、uence culture and build fandom on an unprecedented scale.Because managing creator partnerships is a full-time job,its no surprise that many businessesboth in and outside of the media spaceopt to outsource their influencer programs to specialized agencies.Yet while agencies typically boast extensive

4、experience planning and executing creator-led campaigns,the influencer marketing industrys constant evolution can present challenges for even the savviest experts.This report offers a deep dive into the strategies that best-in-class media brands and agencies use to overcome obstacles and achieve sta

5、nd-out results.Drawing on proprietary research and data,as well as interviews with CreatorIQ partners,weve spotlighted some of the most noteworthy creator-led initiatives from industry leaders,outlining both the best practices behind these campaigns success,and how these campaigns impacted their bus

6、inesses bottom line.From Good to Great:How Media and Agencies Unlock Next-Level Results With Creator-Led MarketingIntroductionAs arbiters of popular culture,media brands have to generate excitement on a massive scale in order to remain relevant.Todays audiences are inundated with more entertainment