1、Knowing your buyers and what they wantFinance and fintech in the USMethodologyDiscover our dataKey insightsThe financial landscapeHow many Americans are saving money?Who saves more?How many have debts?How many feel that they can improve their financial practices?Financial literacy in the USHow do US

2、 consumers financial behaviors stack up to other countries?Do they know what goes into a credit score?How are they ap-proaching retirement?How banks are set up to be trustworthy financial partnersWhere do Americans get their financial advice?How are banks helping?How much more can banks help in the

3、future,and what methods should be used?The future of financial management How do Americans want to learn about finances in the future?Who uses tracking apps?More from GWIAppendixNotes on methodology04050709213545555758In this reportWhen reading this report,please note that we draw on GWI USA,which s

4、urveys over 20,000 inter-net users in the US aged 16+each quarter.We focus on GWI Zeitgeist,a recontact study that we carry out monthly in 12 markets.GWI Zeitgeist is carried out among GWI Core respondents who are then recontacted to take the additional Zeitgeist survey.Like Core,it is carried out a

5、mong intenet users aged 16-64,but in 12 of our 50 markets.Throughout this report,we refer to indexes.Indexes are used to compare any given group against the average(1.00),which unless otherwise stated refers to the average American aged 16+.For example,an index of“1.20”means that a given group is 20

6、%above the average American,and an index of“0.80”means that an audi-ence is 20%below the average.Click the dots to navigateMethodology 4Each chart from our ongo-ing global research in this report contains a hyper-link that will bring you straight to the relevant question on our Platform,where you ca