1、RETURN TO WORKPOST-LOCKDOWNWORKWEAR ANALYSIS/OVERVIEW01The Spring/Summer 2022 runway season has commenced,bringing practical inspiration for the modern consumer,but the question still remains:What will women(and men)really want to wear next year when offices reopen?The guidelines for traditional wor

2、kwear were already evolving pre-pandemic,with fewer restrictions on what is deemed office-appropriate.After a year-plus of elastic waistbands and oversized silhouettes,comfort continues to captivate consumers.According to a March survey from Cotton Incorporated,the number of consumers who say theyre

3、 primarily shopping for comfort increased from 63%in 2020 to 74%in 2021.As lockdowns lift and offices reopen,consumers will reemerge with comfort and movement a top priorityand their return to the office will be marked by even further adoption of business comfort attire.To meet the evolving demand o

4、f consumers,athletic brands like Lululemon and Athleta pivoted to cater to the rise of business comfortand traditional workwear brands“The guidelines for traditional workwear were already evolving pre-pandemic,with fewer restrictions on what is deemed office-appropriate.”Margaret HowellWORKWEAR ANAL

5、YSIS/OVERVIEW02like Brooks Brothers used the pandemic as an opportunity to add more casual collections into their assortment.Under the new design of Michael Bastian,who was appointed to the top creative post following SPARCs acquisition of Brooks Brothers last September.Rather than focusing on tailo

6、red clothing and dress shirts,the bulk of the assortment is centered around sportswear.Nordstrom,also known for its suits and business attire,reported a 136%increase in online searches for work clothes and has a category called“comfort work clothing”with cotton blend skirts and seersucker shift dres