1、2023 Sales Trends Report+UK Spotlight Strategies,Data,+Insights for Global LeadersXSales organizations at leading companies around the world are committed to growing better and today,that means focusing more on how you sell than what you sell.The highest performing sales teams prioritize building ra

2、pport with prospects,listening to their challenges,and developing meaningful relationships.The fundamentals have remained the same;like Zig Ziglar said,“Stop selling.Start helping.”But the way that we do this has changed quite a bit.In a competitive and rapidly changing environment,how you engage wi

3、th prospects and customers is why you win or lose business.Businesses with cobbled tech platforms are experiencing a“crisis of disconnection,”and seeking out new ways to align teams,data,and the customer experience.Buyers are committed to sharing their experiences and learning from their peers exper

4、iences,and third-party analyses like those from G2 and Gartner are becoming increasingly more integral to the buyers journey.At HubSpot,were honored to have been identified as Leaders in the 2022 Gartner Magic Quadrant for Marketing Automation Platforms and the G2 Grid for the Best CRM Software in 2

5、022.This recognition is compelling to our audiences because its based on their reviews and experiences with our tools.Over the past 10+years weve been listening to our customers and building our platform to help them grow better,and their successes have,in turn,helped us grow and scale.Christian Kin

6、nearChief Sales Officer,HubSpotForeword2023 Sales Trends Report2The deepest and most durable relationships take time and commitment,thats why delighting customers is more important than closing the initial deal and moving on.Weve learned that the customer journey starts with the sale,and companies t