1、2023Presented by Bacardi Limited in association with The Future Laboratory2Pg 3 INTRODUCTION Pg 4 MACROTREND 1:pleasure revolutionPg 10 MACROTREND 2:transformational tastesPg 15 MACROTREND 3:virtual experimentationPg 18 MACROTREND 4:sophisticated sipsPg 22 MACROTREND 5:conscious cocktailsPg 30 CONCL

2、USIONContentsBacardi Cocktail Trends Report 2023Introduction3Bacardi Cocktail Trends Report 2023Throughout 2022,uncertainty has continued to abound.But after experiencing enforced hybrid living at the beginning of the decade,people are now viewing the challenges they face from the climate crisis to

3、geopolitical tensions with fresh eyes.Consumers now have more control over their lives,and are experts when it comes to their needs and desires.They understand their rhythms,what makes them tick,and the kind of world they want to live in.All of which contributes to a sense that the future is very mu

4、ch up for grabs.Its a feeling echoed in the wider landscape.“Believe it or not,were on the cusp of a new cycle of mass flourishing and innovation.The widespread upheaval of the last few years has rewritten the rules of collaboration and community,with 2023 representing the beginning of mass technolo

5、gical,societal,cultural,and organizational transformation.”Martin Raymond Co-founder of The Future LaboratoryFor the drinks business and cocktail consumption,the stage is being set for a year of ramped-up innovation and action.The organizations that embrace this mindset will be able to meet the myri

6、ad expectations of consumers,who are applying newfound flexibility and fluidity to the flavors,experiences,cocktails,and occasions they embrace.“As 2023 arrives,we see people adapt to the shifts around them,and the onus is on brands to find innovative ways to captivate and delight their audiences.As