1、a manufacturers roadmap to modern commerce successstarting with PIM or commerce?hint:theres no wrong inriver,all rights reserved2/13inriver+Shift7-a manufacturers roadmap to modern commerce successtodays challengesTodays manufacturers face many challenges.Not only are the lasting effects of the pand

2、emic continuing to cause supply chain issues and labor shortages,but consumer habits and preferences have also evolved.“Business as usual”is no longer an option.At the same time,manufacturing marketers are being asked to do more with less.And as a result,many marketers are looking toward product inf

3、ormation management(PIM)solutions to help them wrangle an ever-growing amount of product information and assets across various sales channels.Other marketers,however,are focusing on responding to market opportunities with an owned commerce site.Does it make more sense for your manufacturing business

4、 to take a PIM-first approach or a commerce-first approach?Thats the question this ebook addresses head-on.Weve created it as a data-driven product roadmap to digital success that will help you understand how PIM and ecommerce implemented in either order,but ultimately together are the power couple

5、needed to generate online revenue at scale.As industrial production and capacity utilization surpassed pre-pandemic levels midyear,strong increases in new orders for all major subsectors signal growth continuing in 2022.However,optimism around revenue growth is held in check by caution from ongoing

6、risks.Workforce shortages and supply chain instability are reducing operational efficiency and margins.Business agility can be critical for organizations seeking to operate through the turbulence from an unusually quick economic reboundand to compete in the next growth period.”“2022 Manufacturing In