1、Chairmans Message&EDs Statement4Chairmans MessageExecutive Directors Statement 4 6Board Members8Our Support To Economy10Our Initiatives14Holiday at HomeHong Kong Neighbourhood West KowloonMega EventsGlobal VisibilityTrade PartnershipSustainable Tourism Development 18 23 36 60 76 82About Us88Awards&A

2、chievementsWorldwide Offi ces&RepresentativesCorporate InformationIndependent Auditors Report 90 94 96 102CONTENTSThe persistent COVID-19 pandemic has brought immense challenges to the tourism industry.Throughout these difficult times,the Hong Kong Tourism Board(HKTB),as a tourism promotion organisa

3、tion,has adjusted its strategy and programme with flexibility and agility.Now,as global tourism gradually recovers,Hong Kong is preparing to reopen its doors to the world.The biggest challenge to the industry is to respond to a changed global tourism landscape,and the need to stand out from regional

4、 competitors.I strongly believe that Hong Kong will continue to compete favourably if we capitalise on our well-established strengths and seize the limitless opportunities presented to us by new national policies.Understanding our New Role and Seizing OpportunitiesFirst,we must fully understand Hong

5、 Kongs position in global tourism.The Central Governments National 14th Five-Year Plan and Development Plan for the Tourism Sector during the 14th Five-Year Plan Period categorically states its support for Hong Kong developing into an East-meets-West Centre for international cultural exchange and an

6、 international aviation hub.In addition,the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area and the Culture and Tourism Development Plan for Guangdong-Hong Kong-Macao Greater Bay Area support Hong Kong in developing into an international tourism hub and becoming a core de