1、What Global Companies Need to Know about the Rise of Chinese Companies20262026 DAXUE CONSULTINGALL RIGHTS RESERVEDTable of ContentsWhy Chinese Brands Are Thriving Domestically2.08The States Relationship With Domestic Companies3.13The Impact Inside and Outside of China4.16Chinese Company Culture is S

2、hifting1.032About Daxue Consulting5.212026 DAXUE CONSULTINGALL RIGHTS RESERVEDChinese Company Culture is Shifting32026 DAXUE CONSULTINGALL RIGHTS RESERVEDChinas workplace,once defined by an extreme culture of overwork known as“996”(9 am to 9 pm,6 days a week),has underwent a profound shift.This“invo

3、lution”(neijuan,内卷),a state of intense,often self-destructive competition,has prompted a major government crackdown.The result is a new management landscape where work-life balance is being enforced,moving the sector away from its high-pressure past.The management paradigm in China is being fundamen

4、tally reshaped12015-20182201932020420215202462025996/007Hypergrowth era in techSpeed&output process内卷Involution(Neijuan)Overwork was seen as an excessive,zero-sum competitionCurb 内卷Promoting fairer competitionCentral Economic Work Conference and commentary highlight curbing“involution”BalanceModerat

5、ion of excessive overtime DJI enforces 9 pm lights-out Midea sets 6:20 pm clock-offBacklashDebate over 996 practicesDevelopers in ICU and welfare issues were highlightedIllegal 996Legal baseline on hours/overtime reaffirmed 44 hours/week standard 36 hours overtime/month42026 DAXUE CONSULTINGALL RIGH

6、TS RESERVEDAs the term 996 hits the USs Silicon Valley,this form of hustle culture is on its way out in China.Work-life balance will become a symbol of top tech companies,attracting even more qualified talent.But the question remains,will these company policies be enforced in a culture that values g