1、2021B ITM OVI NVI D EOD E VE LO PE RR E P O RTWelcomeKey fi ndingsMethodologyC H A L L E N G E S A N D I N N O V A T I O NThe biggest challengesInnovationMachine learning&artifi cial intelligenceV I D E O W O R K F L O W SEncodingVideo codecsAudio codecsStreaming formatsLow latencyLive streamingCDN

2、solutionContent-aware encodingPlayer codebasePlatforms and devicesB U S I N E S S I N S I G H T SMonetizationDRM and content protectionAdvertisingAnalytics5681214162022242526272830313238394244C O N T E N T S5When I was writing my welcome note last year,the world was in a very diff erent place.By no

3、means are we back to normal.We are still dealing with a lot of uncertainties.But with the world slowly beginning to open up again,weve been more than curious to see how it has aff ected the video streaming industry.Due to the lockdowns last year,the industry has seen substantial growth rates in term

4、s of increased consumption and accelerated innovation topics,from personalization to video quality optimization.Providing higher quality and more engaging video experiences also surfaced new challenges,such as controlling costs.Looking at this years results,we see several indicators across the board

5、 that the industry is further maturing.Let me give you an example;Welcomefor years,weve been avid supporters and excited about the potential of the AV1 codec.As a company,we believe and acknowledge that its a multi-codec world,and this year we fi nally see results indicating that AV1 is ready to be

6、a part of that approach.We have also seen increased usage of more comprehensive content protection systems over the past few years,at least partially driven by increased piracy over the pandemic.Last but not least,video developers have indicated the rising importance of video analytics platforms in